Cold calls as the means of attracting client’s attention

Goal

Give the participants of the training all the necessary instruments and efficient algorithms of making a call, which would allow everyone to appoint a meeting to a client for further negotiations.
 

Tasks of training

  • learn to create a client database from scratch;
  • learn to manage your voice during phone negotiations;
  • give practical algorithms of making cold calls;
  • learn to overcome objections over the phone;
  • avoid typical mistakes during the process of meeting appointment.

Agenda

1. Creating a client database:
  • where to look for contacts;
  • how to look for contacts.
2. Share of sales in business.
3. Goal of phone negotiations.
4. Numbers in cold calls.
5. Peculiarities of telephone communication (voice, tempo, spirit, smile, connection quality).
6. Steps of contact over phone:
  • how to draw attention;
  • how correctly introduce yourself and your company;
  • how to explain the goal of a call;
  • how to get a client interested;
  • how to appoint a meeting correctly.
7. Common mistakes during conversing over the phone.
8. The best time for calls.
9. Overcoming the most common objections over the phone.
10. Recalls.
11. Generalizing video-training “Cold calls in sales” with further discussion in the group.
 

Duration

1 day (7 hours)

Cost

8 500 UAH